Give your small brand a big voice
Strategy and e-commerce optimization for small brands struggling to “do it all”
Does this feel familiar?
If any of it lands, you’ve come to the right place.
What I can help you with
I partner with small businesses to help them grow. No “magic formula” – just good old research, best-practice execution, and consistent optimization.
Shopify: a store built around how people actually buy
Pages, search, and email that turn visitors into buyers and buyers into regulars.
What’s included
- Collection and product pages
- Search (SEO)
- Email flows
- Conversion fixes
Amazon: listings, A+ content and a brand store that gets you found
Six years at agency level, now for small brands that want to stand out in the crowd.
What’s included
- Listings and keywords
- A+ Content and infographics
- Brand store
- Seller Support help
Not on Shopify or Amazon? I also help small brands find their message. Let’s talk →
Handmade fashion
One store’s conversion rate increased 209%
Same products, same prices. Better collection pages built around search traffic with intent to buy.
Store conversion · Jun to Sep, 2025 vs 2026
0.88%→2.72%
Case Note · Handmade fashion
Three collection pages, rebuilt around what people searched for.
20 → 115
Orders from visits landing on the three pages, summer 2025 vs 2026
24.8 → 7.6
Average Google position for the tall collection: page 3 to page 1
1.1% → 4.5%
Conversion on the tall collection after the page redesign
Strategist. Brand builder. Consumer psychologist.
I start inside your customer’s head. I have a Master’s in market research and consumer psychology and have spent 8+ years learning what makes people buy (and what makes them leave).
Master’s
How I work
Understand
Your brand, your customer, your gaps.
Strategize
A clear plan before a single thing changes.
Build
Execution that reflects your actual brand.
Refine
Ongoing optimization, not a one-and-done.
What my clients say
94%
of the site’s search traffic came from the blog, end of 2021
Search Console
Daria built the Speakeasy BCN blog into our biggest source of new visitors. She was creative, reliable and always full of ideas.
Daria is trustworthy, easy to communicate with and takes on new challenges with ease.
I was immediately impressed with Daria, as she took the time to really understand the in’s and out’s of my business.
Ready to give your brand the voice it deserves?
15 minutes on a video call with me. I’ll look at your store before we talk.